Baby Zu was founded by Simone Zulic in 2016, after being inspired by her love of interior design and becoming a mum to baby Austin, a.k.a Baby Zu. After months of late nights creating and sewing, (in-between sleeps and feeds) Baby Zu, the brand, was born.

Baby Zu’s collection was designed with the stylish parent in mind; it’s fun, modern and urban. The love and attention is in the detailing; our items are handcrafted in Melbourne, Australia.